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EIN 87-1895699

Check My Ads Institute

IRS 501(c) type
501(c)(3)
Num. employees
4
City
Washington
State
District of Columbia
Year formed
2021
Most recent tax filings
2022-12-01
NTEE code, primary
B05: Education Research Institutes and Public Policy Analysis
Description
Check My Ads Institute is a non-profit 501(c)3 adtech watchdog that engages in research and media activities. Its mission is to conduct research on brand safety and advertising fraud within the digital advertising industry. The institute educates the public and the advertising industry about supply chain business practices, and advocates for transparent and accountable business practices through partnerships with policymakers. The location of the institute is in Washington, DC.
Total revenues
$1,702,913
2022
Total expenses
$985,981
2022
Total assets
$740,440
2022
Num. employees
4
2022

Program areas at Check My Ads Institute

Investigations: we uncover brand safety and other policy violations within the adtech industry on behalf of advertisers and consumers.
Education campaigns: to educate the public and the advertising industry about supply chain business practices, and the lack of transparency within the industry.
Policy/partnerships: we work with partners and policymakers to push the digital advertising industry toward transparent and accountable business practices.

Who funds Check My Ads Institute

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$550,100
Democracy FundGeneral Support$515,000
The Ford FoundationGeneral Support$200,000
...and 3 more grants received

Personnel at Check My Ads Institute

NameTitleCompensation
Claire AtkinChief Executive Officer and Treasure / President$0
Nandini JammiChief Editorial Officer$146,500

Financials for Check My Ads Institute

RevenuesFYE 12/2022
Total grants, contributions, etc.$1,702,913
Program services$0
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$1,702,913

Form 990s for Check My Ads Institute

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-15990View PDF
2022-122023-11-10990View PDF
Data update history
January 5, 2024
Updated personnel
Identified 6 new personnel
December 28, 2023
Posted financials
Added Form 990 for fiscal year 2022
December 26, 2023
Received grants
Identified 2 new grant, including a grant for $200,000 from The Ford Foundation
December 24, 2023
Used new vendors
Identified 3 new vendors, including , , and
May 1, 2022
Posted financials
Added Form 990N for fiscal year 2021
Nonprofit Types
Social advocacy organizationsSchoolsCharities
Issues
EducationPublic policy
Characteristics
Operates internationallyNational levelTax deductible donations
General information
Address
1802 Vernon St NW PMB 500
Washington, DC 20009
Metro area
Washington-Arlington-Alexandria, DC-VA-MD-WV
Website URL
checkmyads.org/ 
Phone
(628) 219-1010
IRS details
EIN
87-1895699
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2021
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
B05: Education Research Institutes and Public Policy Analysis
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
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