Century Club of San Diego

Tournament:The Farmers Insurance Open was played January 26-29, 2023, at historic Torrey Pines Golf Course, host site of the 2008 & 2021 U.S. Opens. The Farmers Insurance Open consistently attracts a world-class field. This was the 71st year a PGA TOUR event has been held in San Diego, beginning with the San Diego Open in 1952. For the last 62 years, the Century Club has been the local non-profit organization for the tournament. The 2023 tournament also marked the 56th time the event was held at Torrey Pines Golf Course, and the 14th year of Farmers Insurance sponsoring the tournament.The tournament is a volunteer-driven effort with a community of volunteers serving in a variety of essential responsibilities. To ensure successful on site operation of the event, each year, the Century Club recruits and trains more than 900 volunteers who primarily come from the San Diego region, but also include residents from all over the United States and abroad. As San Diego's only annual event with a national and international broadcast, the Farmers Insurance Open serves as a valuable marketing asset for the local economy. Each year, the Century Club infuses revenue into the local economy by hiring more than 200 vendors, recruiting more than 900 volunteers, and attracting fans from all 50 states and 17 countries, generating a $34.3 million economic impact on the City of San Diego. The Century Club uses the game of golf as the platform to showcase San Diego to an international audience, generate revenue for the city, and make a difference in the community by creating programs that benefit local at-risk and underserved youth charities.

Champions for Youth:Champions for Youth (CFY), a core charitable program of the Century Club, is a peer-to-peer fundraising campaign that strives to strengthen our charity partners ability to achieve long-term goals by providing development support and opportunities for collaboration, volunteerism, and brand exposure.Through an in-depth application and interview process, the Century Club selects San Diego charities that provide direct services to at-risk youth and their families for participation in CFY. Once charities are selected, the Century Club works with each charity to focus on improving the following three key challenge areas that the Century Club has found to be common among charities: 1) Donor engagement; 2) Lack of resources; and 3) Community awareness of the charity and causes they support.To facilitate and support the participants fundraising efforts, the Century Club donates resources and time to provide each charity with fundraising and awareness tools to ensure successful program participation. Century Club creates a customized online donation platform for each charity, for which it also covers all processing fees that a charity would normally incur through online fundraising. Additionally, the Century Club creates and provides customized online and printed campaign marketing tools, individualized strategic campaign consulting, guidance, and training to use to generate incremental funding and donor interest. Charities receive funding from a bonus pool based on how much they raise during a specific time window compared to the other participating organizations and how many donors contribute to their campaign during the specified time. The bonus pool not only provides charities with unrestricted dollars to assist with their mission, but the time-sensitive and competitive elements of the program enable charities to incentivize contributions from donors who understand that their donations will have an increased impact during this period. In addition to the resources and funding provided, the Century Club hosts service activities for its membership to volunteer their time in support of the various missions. The organizations also works to increase awareness of the participating charities and their causes in the San Diego community by including the charities in their marketing, social media, and outreach efforts.Through this program, the Century Club supported 6 local charities for the year ending April 30, 2023.