Carlsbad Convention and Visitors Bureau

Generated earned media placements totaling 625 million impressions. Supported 90 conference groups booking Carlsbad with group incentive program, generating over 56,000 group room nights and $18.6 million in group room revenue. Executed two major need period advertising campaigns, which generated 187,000 incremental room nights and $155 million in incremental tourism revenue. Tourism in Carlsbad generated $33 million of transient occupancy tax revenues into the city of Carlsbad's general fund in fiscal year 2024. Established organization's values, earned green business certification and recognized in Carlsbad chamber of commerce's cbad awards for best place to work (small business).