Also known as...
Program areas at Born Free USA united with API
Born Free USA raised public awareness of the dangers and cruelty of keeping wild animals as pets; use in entertainment venues such as zoos and theme parks; the wildlife trade; and the trapping and fur industry. The organization used social media, mainstream media, and educational outreach materials to advance its charitable purposes. It maintains an interactive database of deadly and dangerous captive wild animal incidents to shed light on the magnitude of the issue of captive exotic animals, along with a database of trap-related injuries and deaths to make the public aware of the dangers of traps of wildlife, pets, and humans on public and private lands. It also addressed the supply and demand of fur for fashion by urging retailers and fashion houses to pledge to be fur free. Born Free USA worked to end cruelty to furbearing animals by advocating for policy changes related to the barbaric body-gripping traps and snares in the National Wildlife Refuge System and campaigned to secure protections for endangered and threatened species under the Endangered Species Act. It continued its Fur for the Animals program in which donated used fur apparel was distributed to wildlife rehabilitation centers around the country to comfort injured and orphaned wildlife. The organization worked to educate citizens about elephant and rhino poaching, trophy hunting, and the illegal commercial wildlife trade. In Canada, Born Free USA promoted peaceful coexistence between wildlife and humans. It opposed culls of deer, geese, cormorants, pinnipeds, wolves, and other species. It fought to end the use of wild animals in Mobile Live Animal Programmes. It advocated for greater protection for the eastern wolf, plus grey wolves and coyotes, and their habitats. Born Free USA conducted a series of wildlife law enforcement trainings for judges, prosecutors and customs officers in ECOWAS member countries. These trainings enhanced the ability of the countries law enforcement officers to enforce CITES regulations and to combat wildlife crime. The organization produced train the trainer training curriculum focused on wildlife law enforcement and developed Wildscan West Africa, a phone application designed to facilitate the identification of protected species in the field. It led fact-finding missions in collaboration with ECOWAS governments to evaluate the impact of wildlife crime evaluate the impact of wildlife crime on biodiversity and develop a regional strategy to combat it.
Born Free USA operates one of the countrys largest sanctuaries for rescued monkeys. Located in south Texas, the Primate Sanctuary is home to approximately 400 macaques, baboons, and vervets. In 2020, it made infrastructure improvements to expand animal enclosures and improve quality of life for many of the sanctuary residents.