ArtServe

Public art - a vast array of new and ongoing programs are offered each year at artserve. They may encompass one-time special events, such as a key milestone anniversary celebration. They may also be new projects being tested to build new audiences and produce an ongoing revenue stream, such as the re-launch of the open mic/comedytuesday's program. Other programs may also include strategic partnerships and alliances formed with other organizations, such as the voicebox series. This program's is mission related, solidifies a bond with several important community partners, and may also turn into an ongoing revenue source over time, or develop into ongoing core programs for the organization. While each program maintains its own cost center, programs are included in the "special programs" category until they warrant more individual recognition. Strategic partnerships continue with outside partners to produce public art including murals, producing community events, and art in public/private locations such as hospitals, malls, hotels, etc. A significant portion of the "other programs" category is comprised of "collaborative programs." Collaborative programs represent mission-related alliances formed in an effort to generate new areas of exposure and sales for artserve and artserve member artists. Collaborative partners can include venues, such as a hotel or performing arts center gift shop, where artserve member items are sold to the public. The programs can also take the form of an event where a collaborative partner approaches artserve to provide the artistic services for a fee at the event. Artserve then connects the artist with the partner to facilitate the art component which can include hiring a musician, dancer or performing artist, or hiring an artist to mural a wall or paint live at an event. Artserve provides this as a service to members by connecting the community at large with the artist community and facilitating and new mutually beneficial and fee-based partnership. 10

Operation of the artserve facility artserve manages, maintains and operates a 25,000 sq. Ft. Facility that offers a multi-purpose, affordable venue to assist the art, culture and non-profit community with their business needs, while also connecting them more closely with the public at large. The flexible spaces include business offices, a reception space, dance studio, classroom and workshop areas, board room access, working artist studios, conference and exhibit rooms and state of the art business machines in a shared business environment. All are made available for hourly/daily/monthly rental, with nominal rates offered for non-profit and cultural-specific endeavors. Additionally, the main auditorium can seat up to 200 and is an ideal space for conducting concerts, recitals, plays, seminars, film events and other types of performances.

Gallery exhibitions artserve presents several organized exhibits annually to allow members and area artists the opportunity to gain valuable exhibition experience, sell their work, and have their work seen by potential gallery owners, curators, and public patrons that don't typically frequent an art gallery. Artserve's menu of services affords exhibiting artists and arts organizations public relations and marketing support for their exhibits. All art presented is available for sale, and artserve handles all sales for the artists. Oat least 11 exhibits each year are showcased in the main gallery. Featured work includes paintings, photography, sculptures, installation pieces, film, fashion and performance art. Omonthly exhibits are presented by individual artists in each of two smaller gallery spaces. These spaces are available to rent by our member artists for solo exhibitions. Oexhibits are promoted by artserve through a range of vehicles that include direct mail, email, social media, grass roots marketing, press releases, print ads and radio spots. Visitors to artserve and attendees to events hosted at artserve and the fort lauderdale branch library all have the opportunity to view these exhibits and purchase local works of art that enrich our community and benefit the local artists and cultural arts entities. Artserve also engages the community-at-large to produce exhibits where people live, work, and play. Rotating exhibitions are presented in hotels, corporate offices, civic centers, and other cultural entities. Each exhibit is designed to provide maximum exposure for the participating artists. As with the gallery exhibitions, all artwork is available for purchase.

Artserve's other programmatic components include: professional development and technical training a core mission is to provide the arts community with professional training tools to help them attain the knowledge and skills needed to turn their art into viable, sustainable businesses. This is achieved through various programs conducted by artserve. Technical assistance program another aspect of this mission is fulfilled through a contract artserve maintains with the broward cultural division to administer training and professional development workshops, seminars and events for broward cultural division grantees, applicants, artists, members of the cultural community, and the general public. With this program artserve holds and coordinates major workshops by nationally acclaimed industry experts, speakers on topics that meet the changing needs of the cultural community. Workshops gift kiosks - the artserve gift kiosks provides south Florida artists who are members of artserve the opportunity to showcase and sell their works on an ongoing basis.