Program areas at American Marketing Association
Experience:the ama community includes over 250,000 individual marketers who work, teach, or study in the field of Marketing. The ama experience department is charged with making sure that marketers are aware of and have access to continued education, networking, and knowledge that fit their individual career goals, financial means, and the goals of the organizations where they work. Ama experience manages 69 chapters for Marketing professionals, 325 chapters for undergraduate student members and close to 20 special interest groups for Marketing academics. Each of these chapters and groups are run by volunteers at the local level, supplying ama volunteers with leadership experience to bolster their resumes. Countless stories can be told about the ama's role in marketers' career advancements. The local ama experience provides opportunity for networking, local programming and mentorship amoung ama members. Beyond the local chapter, ama experience manages and markets over 25 live conferences and training events and over 80 virtual events bringing together marketers at various career levels, roles and industries to share best practices, learn from each other and standouts in the field, build on existing theory and further Marketing practices. Our nonprofit Marketing and higher education Marketing conferences are considered best-in-class within those specific industries. The international collegiate conference includes case competitions that lead to awards and job opportunities for students.each year approximately 35,000 marketers attend either a live or virtual conference, training event, or webcast.
Alliances: ama alliances manages partnerships with over 300 businesses and corporations each year that either provide valuable services to members of the ama community and/or act as sponsors for events and training, which subsidizes the registration fees for attendees. The services provided by our partners help to power our job board, virtual career fair, directory of public and professional speakers, third-party member benefits program, our journal distribution network, and a host of other things - all very valuable resources to marketers. Such partners also provide training and knowledge sharing via webcasts and content on ama.org, which we are able to provide free of charge to the Marketing community.
Content:the ama content department is relied upon by marketers to develop and curate information, news, resources and statistics that are vital to the Marketing community and often only available elsewhere at a high price. Ama content is delivered through online channels, print publications, virtual events, live conferences and training.an average of 50 articles per month are published to ama.org, which receives approximately 1.9 million visits annually. Visitors come seeking information on career management, continued education in the field of Marketing, salary benchmarks, Marketing industry knowledge and business data to support their Marketing plans and recommendations for growth within their own organizations.the ama content department publishes 4 issues a year of Marketing news, a recent folio award-winning publication. The team also works with outside partners to produce no less than 4 proprietary studies per year that include relevant data that marketers need to make budgeting, planning and strategic decisions.each year, the ama publishes 6 issues of the journal of Marketing, 6 issues of the journal of Marketing research, 4 issues of the journal of international Marketing, and 4 issues of the journal of public policy and Marketing. The ama journals are consistently ranked as the top in the industry. Professors of Marketing, doctoral students and researchers work hard to be published in ama journals as the honor is weighed in their pursuit of university tenure.