American Marketing Association

Growth:includes delivery of and support for services in connection with over 250,000 individual marketers who work, teach or study in the field of Marketing. The program provides marketers with access to continued education, networking, financial aid, individual and organizational goal planning.

Alliances: ama alliances manages partnerships with over 100 businesses and corporations each year that either provide valuable services to members of the ama community and/or act as sponsors for events and training, which subsidizes the registration fees for attendees. The services provided by our partners help to power our job board, virtual career fair, directory of public and professional speakers, third-party member benefits program, our journal distribution network, and a host of other things - all very valuable resources to marketers. Such partners also provide training and knowledge sharing via webcasts and content on ama.org, which we are able to provide free of charge to the Marketing community.

Professional development:the ama has many professional development resources offered to the Marketing community, including conferences, virtual trainings, certification programs, skills assessments, and other professional development content.

Communities and journals:includes support for volunteers and nutures relationships with current and future volunteers across the Marketing community. The program publishes leading journals in the Marketing discipline and supports the community infrastructure that creates, curates, and executes valued programming and content for Marketing professionals, scholars, students, and educators.