EIN 13-2581875

American Advertising Federation (AAF)

IRS 501(c) type
Num. employees
Year formed
Most recent tax filings
NTEE code, primary
The American Advertising Federation (AAF), the nation's oldest national advertising trade association, and the only association representing all facets of the advertising industry.

Program areas at AAF

National Conference-AAF's national conference, Admerica, brought together representatives from all aspects of the advertising industry-advertising agencies, clients, media companies, suppliers and college students. Various workshops were offered on a wide range of issues facing the advertising community such as communicating through social media, diversity issues and innovation in business solutions. Held as a virtual event in 2020 due to covid pandemic.
American Advertising Awards-AAF's American Advertising Awards program recognized the creative excellence in all forms of advertising by all sizes of companies and by all types of entrants. Held as a virtual event in 2020 due to covid pandemic.
AHOF-AAF's Advertising Hall of Fame recognizes the leadership of extraordinary men and women who have made significant contributions to society and advertising and helped to raise the standards and level of professionalism in the industry while inspiring and mentoring future generations. The event was postponed to 2021 due to covid restrictions.

Form 990s for AAF

Fiscal year endingDate received by IRSFormPDF link
2018-062019-08-06990OView PDF
2017-062018-07-19990OView PDF
2016-062017-06-16990OView PDF
2015-062016-01-14990OView PDF
2014-062014-12-29990OView PDF
...and 5 more Form 990s

Grants made by AAF

GranteeGrant descriptionAmount
Howard UniversityContribution$25,000
 Subscribe to view██████$99,999

Financials for AAF

RevenuesFYE 06/2020
Total grants, contributions, etc.$920,150
Program services$2,485,692
Investment income and dividends$4,072
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-33,767
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$3,376,147

Personnel at AAF

Dawn ReevesPresident and Chief Executive Officer / Vice President , Club Services / District$0
James Edmund DatriPresident and Chief Executive Officer$582,108
Steve PachecoExecutive Leadership / President and Chief Executive Officer$0
 Subscribe to viewChief Operating Officer$309,927
 Subscribe to viewTechnology Services / Vice President , Information Technology
...and 20 more key personnel

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Nonprofit Types
Key performance indicators
Total revenues
Total expenses
Total assets
Num. employees
General information
1101 K Street NW Suite 420
Washington, DC 20005
Metro area
Washington-Arlington-Alexandria, DC-VA-MD-WV
Website URL
Facebook page
Twitter profile
IRS details
Fiscal year end
Taxreturn type
Form 990
Year formed
Eligible to receive tax-deductible contributions (Pub 78)
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status