EIN 13-0417693

Ad Council Edge

IRS 501(c) type
501(c)(3)
Num. employees
334
Year formed
1942
Most recent tax filings
2020-06
Description
The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society.
Also known as...
The Advertising Council; Advertising Council

Program areas at Ad Council Edge

The Ad Council, on behalf of non-profit organizations and government agencies, creates public service Advertising campaigns with The help of volunteer Advertising, digital and social agencies (who donate their creative talents and energy), The media (who contribute space and time), and donors (who provide crucial operating support). Collectively, they make The Ad Council's good work possible. In fy20, The Ad Council secured $1.1 billion in donated media support (across all platforms including digital media, mobile, tv, radio, print and out-of-home) on behalf of its campaigns. [see continuation on schedule o]

Form 990s for Ad Council Edge

Fiscal year endingDate received by IRSFormPDF link
2020-062021-05-26990View PDF
2019-062021-01-28990View PDF
2018-062019-11-04990View PDF
2018-062019-07-26990View PDF
2017-062018-10-16990View PDF
...and 9 more Form 990s

Who funds Ad Council Edge

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Society for Human Resource Management (SHRM)General Operating Support$50,000
 Subscribe to viewSupport for the Foundation's Workforce Readiness Campaign To Inspire and Empower Americans To Achieve Career Success, Created in Cooperation With Leading Private, Public and Nonprofit Sector Partners.$50,000
 Subscribe to viewSupport To Equip Grantee Partners With New Tools, Strategies and Resources To Strengthen Employers' Understanding of Youth Talent$50,000
...and 6 more grants received
Federal funding details
Federal agencyProgram nameAmount
Department of TransportationCHILD CAR SAFETY (CCS/201 & 202)$2,012,223
 Subscribe to view████ █████ (███, ██ █ ██)$░,░░░,░░░
 Subscribe to view████ ████ (███, ██ █ ██)$░,░░░,░░░
...and 10 more federal grants / contracts

Financials for Ad Council Edge

RevenuesFYE 06/2020
Total grants, contributions, etc.$23,885,399
Program services$26,709,519
Investment income and dividends$643,212
Tax-exempt bond proceeds$0
Royalty revenue$10,000
Net rental income$0
Net gain from sale of non-inventory assets$92,147
Net income from fundraising events$-873,892
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$5,154
Total revenues$50,471,539

Personnel at Ad Council Edge

NameTitleCompensation
Lisa ShermanPresident and Chief Executive Officer$1,194,452
Kate EmanuelChief Business Operations and Strategy$335,834
Kenneth KrollFinance / Chief Financial Officer$323,484
 Subscribe to viewChief Media$241,475
 Subscribe to viewChief Revenue and Development$448,642
...and 9 more key personnel

Organizations like Ad Council Edge

OrganizationLocationRevenue
Paralyzed Veterans of AmericaWashington, DC$97,544,526
Kids in Need of Defense (KIND)Washington, DC$24,764,448
International Justice MissionWashington, DC$74,093,647
Leader Dogs for the BlindRochester Hills, MI$19,227,561
Bill Hillary and Chelsea Clinton FOUNDATIONLittle Rock, AR$42,816,475
Simon Wiesenthal Center (SWC)Los Angeles, CA$18,769,079
American Foundation for Suicide PreventionNew York, NY$42,513,785
Friends of the High LineNew York, NY$18,024,000
National Safety Council (NSC)Itasca, IL$55,660,593
Urban InstituteWashington, DC$126,697,654
Native American Rights Fund (NARF)Boulder, CO$16,394,707
Food Allergy Research and EducationMcLean, VA$23,544,826
God's Love We DeliverNew York, NY$31,146,168
National Center for Missing and Exploited Children (NCMEC)Alexandria, VA$47,255,932
Sandy Hook Promise FoundationNewtown, CT$17,247,860
Mothers Against Drunk Driving (MADD)Irving, TX$32,007,603
The Asia SocietyNew York, NY$31,036,163
Public Citizen FoundationWashington, DC$15,939,832
Points of Light FoundationAtlanta, GA$16,175,928
Facing History and OurselvesBrookline, MA$25,388,180
Human Rights FirstNew York, NY$14,333,972
Executive Leadership Council (ELC)Washington, DC$17,005,148
Hudson InstituteWashington, DC$17,499,134
The Aspen InstituteWashington, DC$152,108,136
Common Cause Education FundWashington, DC$12,630,269
Nonprofit Types
Issues
Characteristics
Key performance indicators
Total revenues
$50,471,539
2020
Yearly growth
-1.4%
% of revenues
n/a
Total expenses
$45,684,269
2020
Yearly growth
-11.1%
% of expenses
n/a
Total assets
$58,170,440
2020
Yearly growth
21.6%
% of assets
n/a
Num. employees
334
2020
Yearly growth
12.1%
% of total
n/a
General information
Address
815 Second Avenue 9TH Floor
New York, NY 10017
Metro area
New York-Newark-Jersey City, NY-NJ-PA
Website URL
adcouncil.org/ 
Phone
(212) 922-1500
Facebook page
adcouncil 
Twitter profile
@adcouncil 
IRS details
EIN
13-0417693
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1942
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
W90: Consumer Protection and Safety
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent