Program areas at Visit Tucson
Sales - promote Tucson to meeting planners, tour operators, and travel agents as a destination for meetings and leisure group travel. The goal is to fill as many tucson-area hotel room nights as possible with meeting delegates and group travel participants.
Membership services - develop and implement programs to generate and retain tourism-related member businesses. The intent is for Visit Tucson to interest people to meet in or Visit Tucson with the member businesses providing the products and services to these customers.
Marketing - promote Tucson as a desirable place to Visit and meet via developing print, digital and television advertising, websites, publications, and promotional materials.
Personnel at Visit Tucson
| Name | Title | Compensation | Date of data |
|---|
| Felipe Garcia | President and Chief Executive Officer | $283,405 | 2023-11-10 |
| Roni Thomas | Chief Financial Officer | $141,633 | 2022-06-30 |
| Lisa Owens | Vice President of Finance | $108,598 | 2023-11-17 |
| Lee McLaughlin | Vice President of Marketing | $129,452 | 2023-06-30 |
| Mary Rittman | Vice President of Communications and Tourism | $136,759 | 2023-06-30 |
| ...and 5 more key personnel |
Financials for Visit Tucson
| Revenues | FYE 06/2023 | FYE 06/2022 | % Change |
|---|
| Total grants, contributions, etc. | $18,635,450 | $12,407,360 | 50.2% |
| Program services | $630,371 | $498,141 | 26.5% |
| Investment income and dividends | $19,160 | $153 | 12422.9% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $0 | $0 | - |
| Total revenues | $19,284,981 | $12,905,654 | 49.4% |
Organizations like Visit Tucson
| Organization | Type | Location | Revenue |
|---|
| Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $48,025,666 |
| Visit Tampa Bay | 501(c)(6) | Tampa, FL | $20,737,160 |
| San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $21,568,933 |
| VisitDallas (DCVB) | 501(c)(6) | Dallas, TX | $48,770,031 |
| Visit San Antonio | 501(c)(6) | San Antonio, TX | $19,813,577 |
| Nashville Convention and Visitors Bureau | 501(c)(6) | Nashville, TN | $32,584,814 |
| Los Angeles Tourism & Convention Board (LATCB) | 501(c)(6) | Los Angeles, CA | $43,005,327 |
| Visit Seattle | 501(c)(6) | Seattle, WA | $17,151,531 |
| Explore Fairbanks | 501(c)(6) | Fairbanks, AK | $5,662,617 |
| Sarasota Convention and Visitors Bureau (VSC) | 501(c)(6) | Sarasota, FL | $5,814,739 |
Data update history
March 29, 2024
Used new vendors
Identified 1 new vendor, including
December 23, 2023
Posted financials
Added Form 990 for fiscal year 2023
December 23, 2023
Updated personnel
Identified 3 new personnel
December 23, 2023
Used new vendors
Identified 1 new vendor, including
August 1, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
- Address
- 115 N Church Ave 200
- Tucson, AZ 85701
- Metro area
- Tucson, AZ
- County
- Pima County, AZ
- Website URL
- visittucson.org/Â
- Phone
- (520) 624-1817
- Facebook page
- VisitTucsonÂ
- Twitter profile
- @visittucsonazÂ
IRS details
- EIN
- 86-0432305
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1982
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Independent
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