Project Drawdown

CommunicationsThis program includes the marketing and communications team which supports Project Drawdowns people and programs to expand the Organizations reach, influence, and impact with target audiences.In 2022, Project Drawdown was a go-to source of climate solutions information for The New York Times, Washington Post, BBC, Al Jazeera, Africa Times, and other leading media outlets resulting in over 5,550 mentions of Project Drawdown in mainstream media outlets, a 70% increase from 2021. This team also obtained over 8 million online views of videos produced by Project Drawdown, 3.5 million page views of drawdown.org, and increased newsletter subscribers by 31%. From Climate Week NYC to COP27, Project Drawdown contributed to international gatherings advancing solutions to the climate crisis. Our leaders delivered keynote presentations, hosted panel discussions, and engaged directly with high-level, influential change makers.

Drawdown LiftThe Drawdown Lift program deepens collective understanding of the connections between climate change solutions and poverty alleviation, particularly in countries in Africa and South Asia. In 2022, Drawdown Lift published a landmark Climate-Poverty Connections report that is being used by major private and public funders to catalyze programmatic, strategic, and financial commitments for double-duty climate solutions. The program continued to share the groundbreaking research showing how advancing key climate solutions can alleviate poverty and improve peoples livelihoods, health, food security, and education, while advancing gender equality with diverse audiences, influencing policy and practice around the world.

Drawdown LabsDrawdown Labs is Project Drawdowns private sector testing ground for accelerating the adoption of climate solutions quickly, safely, and equitably. Leveraging world-class research and analysis and the cross-industry capabilities of climate-leading businesses, philanthropists, and investors, Drawdown Labs offers the world powerful and attainable ways of addressing the climate crisis at scale. In 2022, Drawdown Labs continued to push companies to adopt the industry-leading Drawdown-Aligned Business Frameworkaccelerating corporate climate leadership. This past year the program had a major focus on greening 401(k)s and decarbonizing corporate cash, among other strategic initiatives. Drawdown Labs also released Job Function Action Guides to help employees understand how their roles are critical in addressing the climate crisis.