Program areas at TRACTOR Food & Farms
TRACTOR's community-grown food subscription service, Farefield, launched in March of 2022. Providing WNC families with new access to local fresh fruits and vegetables, the program reached clinical referral patients, food relief clients, SNAP/EBT customers, and paid customers with the same quality of product and customer service. The Farefield model is clear evidence that investments in local agriculture result in better community health and well-being, stronger rural economies, and a unified food culture. In 2022, 14,847 local food shares were distributed, with over $10,000 in gross sales through SNAP/EBT incentives.
TRACTOR offers a reliable, respectful marketplace which keeps our communities fed, our farmers paid, and everything in between. Our procurement model is built on transparency, which allows us to not only identify inequities in our food supply chain, but to address them in partnership with a regional network of skilled farmers and producers. TRACTOR's network consists of over 200 farms, and in 2022, the organization worked directly with 69 farmers and producers under 50 years old, 58 locally owned and operated farms, and 43 women farmers and producers. Through TRACTOR markets, $620k worth of new income was generated for WNC farmers and producers in 2022 alone.
Through the Healthy Harvest Program, TRACTOR procures and distributes high quality, community- grown produce to food pantries across WNC. In 2022, 134 tons of fresh, local produce was distributed amongst 24 clinical and relief partners.