Program areas at Forest Proud
Content creation: the goal of content creation is to keep a steady flow of relevant content in the hands of partner communicators, primarily focused at the 'altitude' of the core cultural values that characterize the Forest sector: a resilient and innovative spirit, a long-term planning horizon, and a commitment to safety and community. #forestproud has been built from the ground up to tell these stories through the creation of original videos, social media content, and targeted digital campaigns to help break down barriers to public trust and support for the sector. All the content produced is designed to showcase how the Forest sector is helping to reimagine cities, rethink our carbon future, and reconnect people and forests.
Audience strategy: we are specifically focused on at 18 to 34-year old future leaders: those who have already expressed interest in forests and/or the environment; who may have the potential to work in the sector; who represent an important constituency for decision-makers; who above all else, are active and influential on social media and are collectively shaping public opinion. We are reaching them directly via #forestproud's social channels, our partners' social channels, and the individual networks of existing employees. The diversity of the #forestproud community and membership lends essential credibility to the stories we're crafting for this audience, making our content not just more engaging, but more believable. On average, we reach 7-10 million people with this content every month. As we continue to wrestle with the unpredictability of a global pandemic and other new dominating events, the digital strategy continues to evolve and refine our research focus and our content creation.
Research: the organization conducts a variety of periodic and ongoing research projects designed to 1) measure trust in the Forest sector, 2) better understand digital audiences, 3) assess the impact of sector communications strategies through a variety of analytic tools and deeper dives on the reaction of audiences to specific verticals within the sector and their communications efforts and 4) provide real time insights on developing trends and public reactions and sentiment to the sector and partners
Who funds Forest Proud
Grants from foundations and other nonprofits
Personnel at Forest Proud
Name | Title | Compensation | Date of data |
---|
Will Novy-Hildesley | Executive Director | $224,158 | 2021-02-22 |
Thomas John Struhs | Director , Communication and Strategic | $137,066 | 2019-12-31 |
Seth Ginther | Secretary | $0 | 2019-12-31 |
Colin Moseley | Board Chair | $0 | 2019-12-31 |
Thomas Meth | Treasurer | $0 | 2019-12-31 |
Financials for Forest Proud
Revenues | FYE 12/2019 |
---|
Total grants, contributions, etc. | $1,262,259 |
Program services | $32,333 |
Investment income and dividends | $0 |
Tax-exempt bond proceeds | $0 |
Royalty revenue | $0 |
Net rental income | $0 |
Net gain from sale of non-inventory assets | $0 |
Net income from fundraising events | $0 |
Net income from gaming activities | $0 |
Net income from sales of inventory | $0 |
Miscellaneous revenues | $0 |
Total revenues | $1,294,592 |
Organizations like Forest Proud
Organization | Type | Location | Revenue |
---|
Conservation Technology Information Center (CTIC) | 501(c)(3) | West Lafayette, IN | $530,182 |
Conservation Council of Nations | 501(c)(3) | Washington, DC | $2,047,191 |
Wyoming Pathways | 501(c)(3) | Wilson, WY | $369,122 |
The B Team | 501(c)(3) | New York, NY | $3,996,753 |
The Forest Stewards Guild | 501(c)(3) | Santa Fe, NM | $2,987,535 |
Glacierland Resource Conservation and Development | 501(c)(3) | Crystal Falls, MI | $352,218 |
Regional Plan Association | 501(c)(3) | New York, NY | $3,951,663 |
Michigan United Conservation Clubs (MUCC) | 501(c)(3) | Lansing, MI | $1,440,851 |
Natural Capitalism Solutions (NCS) | 501(c)(3) | Longmont, CO | $2,323,488 |
Izaak Walton League of America | 501(c)(3) | Gaithersburg, MD | $2,892,505 |
Data update history
April 10, 2021
Updated personnel
Identified 23 new personnel
April 5, 2021
Posted financials
Added Form 990 for fiscal year 2019
April 3, 2021
Used new vendors
Identified 2 new vendors, including , and
March 30, 2021
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Social advocacy organizationsEnvironmental organizations
Issues
Land and water conservationEnvironmentPublic policy
Characteristics
MembershipsReceives government funding
General information
- Address
- 2000 M St NW No 550
- Washington, DC 20036
- Metro area
- Washington-Arlington-Alexandria, DC-VA-MD-WV
- County
- District of Columbia, DC
- Website URL
- forestproud.org/Â
- Phone
- (503) 348-9373
IRS details
- EIN
- 83-4465245
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 2019
- Eligible to receive tax-deductible contributions (Pub 78)
- Yes
Categorization
- NTEE code, primary
- C30: Natural Resources Conservation and Protection
- NAICS code, primary
- 813319: Social Advocacy Organizations
- Parent/child status
- Independent
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