EIN 83-4465245

Forest Proud

IRS 501(c) type
Num. employees
Year formed
Most recent tax filings
The North American Forest Partnership is working to build trust and support to manage, harvest, conserve and play in North america's forests in ways that address key societal challenges. The North American Forest Partnership is working to build trust ...
Also known as...
North American Forest Partnership
Total revenues
Total expenses
Total assets
Num. employees

Program areas at Forest Proud

Content creation: the goal of content creation is to keep a steady flow of relevant content in the hands of partner communicators, primarily focused at the 'altitude' of the core cultural values that characterize the Forest sector: a resilient and innovative spirit, a long-term planning horizon, and a commitment to safety and community. #forestproud has been built from the ground up to tell these stories through the creation of original videos, social media content, and targeted digital campaigns to help break down barriers to public trust and support for the sector. All the content produced is designed to showcase how the Forest sector is helping to reimagine cities, rethink our carbon future, and reconnect people and forests.
Audience strategy: we are specifically focused on at 18 to 34-year old future leaders: those who have already expressed interest in forests and/or the environment; who may have the potential to work in the sector; who represent an important constituency for decision-makers; who above all else, are active and influential on social media and are collectively shaping public opinion. We are reaching them directly via #forestproud's social channels, our partners' social channels, and the individual networks of existing employees. The diversity of the #forestproud community and membership lends essential credibility to the stories we're crafting for this audience, making our content not just more engaging, but more believable. On average, we reach 7-10 million people with this content every month. As we continue to wrestle with the unpredictability of a global pandemic and other new dominating events, the digital strategy continues to evolve and refine our research focus and our content creation.
Research: the organization conducts a variety of periodic and ongoing research projects designed to 1) measure trust in the Forest sector, 2) better understand digital audiences, 3) assess the impact of sector communications strategies through a variety of analytic tools and deeper dives on the reaction of audiences to specific verticals within the sector and their communications efforts and 4) provide real time insights on developing trends and public reactions and sentiment to the sector and partners

Who funds Forest Proud

Grants from foundations and other nonprofits
American Forest FoundationSpecial Project$162,500
United States Endowment for Forestry and CommunitiesNorth American Forest Partnership$100,000
Sustainable Forestry Initiative (SFI)Capacity Building and Community Engagement. Focus Areas Include Natural Resource Professionals, Underserved Communitites, and Indigenous Communities.$10,000

Personnel at Forest Proud

Will Novy-HildesleyExecutive Director$224,158
Thomas John StruhsDirector , Communication and Strategic$137,066
Seth GintherSecretary$0
Colin MoseleyBoard Chair$0
Thomas MethTreasurer$0

Financials for Forest Proud

RevenuesFYE 12/2019
Total grants, contributions, etc.$1,262,259
Program services$32,333
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$1,294,592

Form 990s for Forest Proud

Fiscal year endingDate received by IRSFormPDF link
2019-122021-02-22990View PDF
Data update history
June 13, 2021
Received grants
Identified 2 new grant, including a grant for $100,000 from United States Endowment for Forestry and Communities
April 10, 2021
Updated personnel
Identified 23 new personnel
April 5, 2021
Posted financials
Added Form 990 for fiscal year 2019
April 3, 2021
Used new vendors
Identified 2 new vendors, including , and
March 30, 2021
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Social advocacy organizationsEnvironmental organizations
Land and water conservationEnvironmentPublic policy
MembershipsReceives government funding
General information
2000 M St NW No 550
Washington, DC 20036
Metro area
Washington-Arlington-Alexandria, DC-VA-MD-WV
District of Columbia, DC
Website URL
(503) 348-9373
IRS details
Fiscal year end
Taxreturn type
Form 990
Year formed
Eligible to receive tax-deductible contributions (Pub 78)
NTEE code, primary
C30: Natural Resources Conservation and Protection
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
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