Program areas at Visit KC
Promote tourism in the Greater Kansas City area: in 2022, Visit KC generated more than 528 million customer impressions through marketing tactics reaching 23 media markets in thirteen states. Visit KC's leisure marketing campaign generated 507,000 incremental room nights, 194,000 incremental trips, and $152 million in incremental revenue. The website, visitkc.com, witnessed 3.7 million site visits. Social media tactics generated an additional 711 million impressions. The KC film office assisted 130 new film productions with an economic impact of $16.8 million. 41,000 jobs in the region (1 in 23) are sustained by tourism directly or indirectly, supporting $1.8 billion in wages.
Promote Convention business in the Greater Kansas City area: in 2022, Visit KC generated room nights totaled 369,074 through 317 conventions and events held in Kansas City. This equated to an estimated local economic impact of $305.4 million. Additionally, Visit KC confirmed 319 new event bookings and 409,887 tentative room nights for future Convention years, a prospect of $381.4 million in future economic impact.
Personnel at Visit KC
| Name | Title | Compensation | Date of data |
|---|
| Amy Jordan-Wooden | President and Chief Executive Officer | | 2023-01-25 |
| George Guastello | President and Chief Executive Officer , Union Station | $0 | 2023-01-25 |
| Kathy Nelson | President and Chief Executive Officer | $272,200 | 2023-10-18 |
| Riccardo Lucas | Director | $0 | 2022-12-31 |
| Thalia Cherry | Founder and CEO | $0 | 2023-01-25 |
| ...and 25 more key personnel |
Financials for Visit KC
| Revenues | FYE 12/2022 | FYE 12/2021 | % Change |
|---|
| Total grants, contributions, etc. | $1,217,616 | $3,246,406 | -62.5% |
| Program services | $12,511,964 | $8,162,782 | 53.3% |
| Investment income and dividends | $33,743 | $23,682 | 42.5% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $-515 | -100% |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $0 | $0 | - |
| Total revenues | $13,763,323 | $11,432,355 | 20.4% |
Organizations like Visit KC
| Organization | Type | Location | Revenue |
|---|
| Travel Salem | 501(c)(6) | Salem, OR | $5,433,877 |
| Wisconsin Dells Visitor & Convention Bureau (WDVCB) | 501(c)(6) | Wisconsin Dells, WI | $20,984,401 |
| Visit Indy | 501(c)(6) | Indianapolis, IN | $16,220,236 |
| Visit Baltimore | 501(c)(6) | Baltimore, MD | $23,022,151 |
| Greater Rochester Visitors Association (GRVA) | 501(c)(6) | Rochester, NY | $4,057,276 |
| Philadelphia Convention and Visitors Bureau (PHLCVB) | 501(c)(6) | Philadelphia, PA | $20,955,897 |
| Arlington Convention and Visitors Bureau | 501(c)(6) | Arlington, TX | $10,406,905 |
| Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $48,025,666 |
| Experience Columbus | 501(c)(6) | Columbus, OH | $18,365,655 |
| Visit Buffalo Niagara | 501(c)(6) | Buffalo, NY | $4,130,640 |
Data update history
December 3, 2023
Posted financials
Added Form 990 for fiscal year 2022
December 2, 2023
Updated personnel
Identified 1 new personnel
November 27, 2023
Used new vendors
Identified 1 new vendor, including
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 8, 2023
Updated personnel
Identified 3 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic development
Characteristics
State / local levelReceives government funding
General information
- Address
- 1475 Walnut St Suite 202
- Kansas City, MO 64106
- Metro area
- Kansas City, MO-KS
- County
- Jackson County, MO
- Website URL
- visitkc.com/Â
- Phone
- (816) 691-3800
- Facebook page
- VisitKCÂ
- Twitter profile
- @visitkcÂ
IRS details
- EIN
- 43-0862331
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1966
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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