EIN 65-1241411

Sonoma County Tourism

IRS 501(c) type
501(c)(6)
Num. employees
25
Year formed
2005
Most recent tax filings
2022-06-01
Description
Sonoma County Tourism promotes Sonoma County as a premier overnight destination with unique and diverse experiences. They strive to encourage tourism and promote overnight stays within the area. Through consumer marketing, group business development, travel trade, and community engagement, they work towards driving visitation to the area to increase economic impact for Sonoma County. Their office is located in Santa Rosa, CA.
Also known as...
Sonoma County Tourism Bureau; Carson William
Total revenues
$10,782,560
2022
Total expenses
$9,675,206
2022
Total assets
$7,695,594
2022
Num. employees
25
2022

Program areas at Sonoma County Tourism

Consumer marketing/group business development/traveltrade/community engagement: the Sonoma County Tourism Bureau worksto drive overnight visitation to the area resulting in increased economic impact for Sonoma County. This is accomplished through a variety of sales and marketing programs designed to compel both leisure and business travel from within California, across the country and in key markets around the world. Sonoma County Tourism Bureau also works across the County to ensure the organization is meeting the needs of its local residents, key stakeholders and other important constituents.

Personnel at Sonoma County Tourism

NameTitleCompensation
Claudia VecchioPresident and Chief Executive Officer$236,801
Kelly Bass Seibel, CtaDirector of Community Engagement
Steve JungVice Chair / Director$0
Joe BartolomeiChair / Director$0
Keo HornbostelTreasurer$0
...and 6 more key personnel

Financials for Sonoma County Tourism

RevenuesFYE 06/2022
Total grants, contributions, etc.$10,516,245
Program services$3,015
Investment income and dividends$3,306
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$259,994
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$10,782,560

Form 990s for Sonoma County Tourism

Fiscal year endingDate received by IRSFormPDF link
2022-062023-09-29990View PDF
2021-062022-07-18990OView PDF
2020-062021-05-14990View PDF
2019-062020-09-30990View PDF
2018-062019-11-04990View PDF
...and 8 more Form 990s
Data update history
February 3, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 21, 2022
Posted financials
Added Form 990 for fiscal year 2020
July 21, 2022
Updated personnel
Identified 16 new personnel
August 22, 2021
Posted financials
Added Form 990 for fiscal year 2019
December 26, 2020
Updated personnel
Identified 7 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
State / local levelReceives government fundingCommunity engagement / volunteering
General information
Address
400 Aviation Rd Ste 500
Santa Rosa, CA 95403
Metro area
Santa Rosa-Petaluma, CA
Website URL
sonomacounty.com/ 
Phone
(707) 522-5800
Facebook page
sonomacountyca 
Twitter profile
@insidesonoma 
IRS details
EIN
65-1241411
Fiscal year end
June
Taxreturn type
Form 990
Year formed
2005
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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