EIN 95-1812810

San Diego Tourism Authority / San Diego Convention and Tourist Bureau

IRS 501(c) type
501(c)(6)
Num. employees
74
Year formed
1954
Most recent tax filings
2023-06-01
Description
San Diego Tourism Authority/San Diego Convention and Tourist Bureau is a non-profit organization that promotes tourism in the San Diego region.
Also known as...
San Diego Convention and Visitors Bureau
Total revenues
$44,077,775
2023
Total expenses
$43,851,366
2023
Total assets
$15,823,079
2023
Num. employees
74
2023

Program areas at San Diego Tourism Authority / San Diego Convention and Tourist Bureau

National and international marketing programs and online marketing strategies generated over 28.8 million audience engagements through the organization's website (sandiego.org) and social media channels, and over 1.6 billion overall advertising impressions.
The hotel meetings direct sales team generated 471,992 definite room night bookings from meetings booked from their efforts directly into San Diego hotels.
The sales team dedicated to Convention center events booked future conventions at the San Diego Convention center that are expected to generate 658,395 room nights for hotels in San Diego.

Grants made by San Diego Tourism Authority / San Diego Convention and Tourist Bureau

GranteeGrant descriptionAmount
Destinations International (DMAI)Tourism Advocacy$10,000

Who funds San Diego Tourism Authority / San Diego Convention and Tourist Bureau

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
San Diego Tourism Marketing District (SDTMD)Psa 1$37,418,777
The Legler Benbough FoundationGeneral Support$400,000

Personnel at San Diego Tourism Authority / San Diego Convention and Tourist Bureau

NameTitleCompensation
Julie CokerPresident and Chief Executive Officer$578,182
Kerri KapichChief Operating Officer$377,007
Richard MezaChief Financial Officer$278,808
Kavin SchieferdeckerChief Sales Officer$356,113
Isabel SauerbreyVice President of It$180,075
...and 17 more key personnel

Financials for San Diego Tourism Authority / San Diego Convention and Tourist Bureau

RevenuesFYE 06/2023
Total grants, contributions, etc.$37,712,858
Program services$6,008,849
Investment income and dividends$5,489
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$350,579
Total revenues$44,077,775

Form 990s for San Diego Tourism Authority / San Diego Convention and Tourist Bureau

Fiscal year endingDate received by IRSFormPDF link
2023-062024-04-11990View PDF
2022-062023-05-10990View PDF
2021-062022-05-05990View PDF
2020-062021-06-30990View PDF
2019-062021-06-07990View PDF
...and 9 more Form 990s

Organizations like San Diego Tourism Authority / San Diego Convention and Tourist Bureau

OrganizationLocationRevenue
Visit OrlandoOrlando, FL$109,744,276
Wisconsin Dells Visitor & Convention Bureau (WDVCB)Wisconsin Dells, WI$20,984,401
Greater Miami Convention and Visitors Bureau (GMCVB)Miami, FL$48,025,666
Los Angeles Tourism & Convention Board (LATCB)Los Angeles, CA$43,005,327
New Orleans and CompanyNew Orleans, LA$52,768,320
Nashville Convention and Visitors BureauNashville, TN$32,584,814
Experience ColumbusColumbus, OH$18,365,655
VisitDallas (DCVB)Dallas, TX$48,770,031
NYC & CompanyNew York, NY$62,190,071
Visit San AntonioSan Antonio, TX$19,813,577
Data update history
May 20, 2024
Updated personnel
Identified 8 new personnel
May 18, 2024
Used new vendors
Identified 3 new vendors, including , , and
May 18, 2024
Received grants
Identified 2 new grant, including a grant for $37,418,777 from San Diego Tourism Marketing District (SDTMD)
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 21, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
MembershipsPolitical advocacyState / local levelReceives government funding
General information
Address
750 B St Ste 1500
San Diego, CA 92101
Metro area
San Diego-Chula Vista-Carlsbad, CA
County
San Diego County, CA
Website URL
sandiego.org/ 
Phone
(619) 557-2848
Facebook page
SanDiego 
Twitter profile
@visitsandiego 
IRS details
EIN
95-1812810
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1954
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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