Program areas at Great Lakes Museum of Science Environment and Technology
Education: glsc's educational programs grew more than 25% this year, returning to (or exceeding) pre-pandemic levels, lifting this work back to its position as the largest program service of the organization. Education programs reflect an increasing emphasis on workforce development, with activities that help students see themselves as stem-capable and build their confidence to become future scientists, engineers, and innovators. Core educational programs in 2022 included: grow up Great with Science, cleveland creates 6 & 7, creating connections 8, camp curiosity, manufacturing day, nextgen stem nights, and the robotics initiative. Each have access as a priority. Grow up Great with Science provided stem-based education to preschoolers from (continued on schedule o)low-income greater cleveland households through partnerships with head start centers, including catholic charities, starting point, cmsd, and pnc fairfax connection. Cleveland creates 6 & 7 (cc6/cc7) and creating connections (cc8) served students in every 6th, 7th, and 8th grade classroom in cleveland metropolitan school district (cmsd). A total of 2,650 children joined us for camp curiosity in 2022, engaging in fun, inquiry-based, active learning experiences across 60 different sessions and 74 days. This was a 27% increase in participation for the year and just under 10% of all enrolled campers attended on scholarship which included tuition, before- and after-care, and meals. Manufacturing day 2022 served nearly 600 students through a large-scale event increasing students' career awareness and providing 200 corporate stem professionals a volunteer opportunity that grew their Science communication and engagement skills. Glsc's robotics initiative launched cmsd high school teams with mentorship, curriculum, advanced tools, and supplies to participate in first robotics competitions. Summer support for the program allowed students to apply their new skills to projects that gave back including creative robotics applications and the design and fabrication of prosthetics for children.
Membership and marketing: this program area had just a 2% growth in expenses, but thanks to strategic use of new marketing technologies, this investment had an outsized return in continuing to bring attendance and membership back to pre-pandemic levels, particularly in the final quarters of the year. 32% of visitors received free admission to Great Lakes Science center this year, or a total of 56,918. Note that the best-attended free day of the year, martin luther king jr. day, was virtual this year due to the pandemic. Looking at free attendance trends, in fy21 23% was the free attendance. (continued on schedule o)the fy22 total attendance was 232,851, compared to 114,627 in fy21, 115,726 in fy20, 283,306 in fy19, and 282,087 in fy18. Increases in fy22 included virtual programs which began in march 2020 as well as the start of pandemic recovery. Per capita spending per guest in all areas has been higher than historic levels over the past three years, but started to normalize this year. Member visits totaled 29,483, or 17% or total visitors. This is slightly lower than what we have seen in prior years. In fy19, 20% of visitors were members and in fy18 it was 22%. As part of the organization's commitment to a culture of philanthropy, there are increased efforts across membership, donor engagement, and marketing with both donor and member previews for exhibits and films, and careful attention to where there are intersections of those audiences.
Exhibits: this program area grew more than 14% in 2022, reflecting increased investment in both temporary and permanent exhibits. Most notable was the significant investment in the future cleveland creates gallery. The cleveland creates zone was closed to prepare for this major capital improvement. Renovation of the former tiered zone created new ada-compliant spaces on two levels. The new cleveland creates gallery is being designed with the goal of providing hands-on experiences as well as introductions to blockchain, smart manufacturing, artificial intellengence, and internet of things for guests, presenting a path to the opportunities of tomorrow by developing skills, growing curiosity, and encouraging exploration of stem fields. (continued on schedule o)the project is on pace to open the new learning spaces in 2023 and the new exhibition gallery in february 2024. Glsc is also in the early planning stages for new exhibitions focused on early childhood and water technologies.in the nasa glenn visitor center, the congressionally designated center that is one of only 11 nasa visitor centers in the country, increased collaboration between nasa glenn and glsc, increased public programming and ongoing improvement to exhibits. In the permanent Science phenomena gallery, with more than 90 interactive experiences that demonstrate the wonders of Science, new improvements were added including the musical Science of rock and roll interactives, the periodic table which was developed in partnership with the northeast Ohio Science and engineering fair, and an interactive wind turbine exhibit, in collaboration with energy supplier nopec, engages guests in building, testing, and redesigning their own energy-producing turbine that they can put to the test in a wind tunnel. This year, new "see it to be it" digital label series were produced featuring stem professionals who are bipoc, lgbtq+, or female. Above and beyond was the temporary exhibition this year, celebrating aerospace and the power of innovation. As part of continued growth of glsc's stem education and workforce presence outside our walls, we partnered with magnet, the manufacturing advocacy and growth leader of northeast Ohio to develop the public aspects of their new headquarters, creating an outpost in cleveland's mid-town. The collaboration includes a state-of-the-art stem playground open to the public and a series of advanced manufacturing exhibits in the headquarters to demonstrate critical workforce concepts.
Combination of omnimax and guest services.